The Click-Through Rate (CTR)is Computed as ________

question 1

Multiple Choice

The click-through rate (CTR) is computed as ________.

• A)the number of visitors who click on the ad divided by the number of impressions
• B)the number of impressions viewed during the advertising campaign
• C)the number of visitors who click through the ad divided by the number of websites on which the ad is placed
• D)the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads

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Definitions:

Time

A measurable period during which events occur, processes take place, or conditions exist.

Slope

In mathematics and economics, it's the measure of the steepness or incline, often used to describe a change in a variable in relation to a change in another variable.

45-degree Line

In economics, a reference line that represents where the quantity demanded equals the quantity supplied.

Indeterminate

A state in which something cannot be exactly established, known, or decided.