The Click-Through Rate (CTR)is Computed as ________

question 1

Multiple Choice

The click-through rate (CTR) is computed as ________.

• A)the number of visitors who click on the ad divided by the number of impressions
• B)the number of impressions viewed during the advertising campaign
• C)the number of visitors who click through the ad divided by the number of websites on which the ad is placed
• D)the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads

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Definitions:

M/M/S

A queuing model notation representing a system with exponential service times, exponential interarrival times, and S servers.

Average Number

Represents the mean or central value of a set of numbers, calculated by dividing the sum of all the values by the number of values.

Poisson Distribution

A probability distribution that expresses the probability of a given number of events occurring in a fixed interval of time or space.

Negative Exponential Distribution

A probability distribution used to model time between events in a Poisson process, indicating a constant rate of occurrence.