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A benchmark is a baseline measurement considered as optimal, though it is sometimes simply an industry average.
Unintended Consequences
Outcomes that are not the ones foreseen and intended by a purposeful action.
Max Weber
A German sociologist, economist, and political scientist known for his work on the development of modern Western society and the concept of the "Protestant Ethic."
Consumerism
The tendency to define ourselves in terms of the goods we purchase.
Rationalization
The process of replacing traditional and emotional thought with reason and practicality, often in the context of industry and bureaucracy.
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