Competition Is Not Severe in the Telecommunication Industry in Brazil

question 8

Multiple Choice

Competition is not severe in the telecommunication industry in Brazil. More than ninety percent of the market is dominated by four large players. Which of the following will increase the rivalry among these four players?

• A)a government regulation hindering the entry of new players
• B)a significant slowdown in market growth
• C)a decision by one of the dominant players to launch its products in Argentina
• D)a ban on Internet telephony

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Definitions:

Wilbur Schramm

A key figure in communication studies, recognized for his contributions to the field of mass communication and for being one of the founders of communication studies.

Early Communications Model

A foundational concept in communications theory that describes how messages are transmitted from a sender to a receiver.

SUCCESs Principles

A set of guidelines intended to increase the effectiveness of communication by making messages simple, unexpected, concrete, credible, emotional, and stories-based.

Storytelling

The art of using narrative and tales to convey messages, engage audiences, and evoke responses, widely used in branding and marketing strategies.