Why Is There a Growing Need to Move Beyond Corporate

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The Answer is Michael Porter,highly influential professor and corporate consultant,and others have recently been arguing for moving beyond CSR to a business model labeled creating shared value (CSV).They see creating shared value as a new form of capitalism that enhances economic competitiveness while simultaneously advancing social returns.They argue that CSR has often been treated merely as a necessary expense and a way to improve a firm's reputation.
According to Porter and others,moving beyond philanthropy,good citizenship,and sustainability to integrating social value into the creation of economic value is the most effective way of achieving social progress.Nestlé,for example,strives to create shared value by making nutritious,profitable products while protecting scarce water resources and helping coffee growers secure financing and improve production.Nestlé and other shared value advocates are identifying those opportunities where social and economic value creation align,thus enabling them to achieve favorable sustainability results for communities while also making money for shareholders.
Low-cost cell phones,for example,can be profitable while serving poorer populations.Shared value advocates see businesses as the most powerful institutions for social change,but they also expect those businesses to recognize that their goal must be creating shared value rather than profit per se.

Why Is There a Growing Need to Move Beyond Corporate

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