The Six Universal Forms of Influence Described by Robert Cialdini

question 54

True/False

The six universal forms of influence described by Robert Cialdini include authority,commitment/consistency,scarcity,liking,social proof,and reciprocity.

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Definitions:

Contributed Surplus

Contributed Surplus is an equity account that reflects excess amounts received by a company over the par value of its stock from the sale of shares directly to investors.

Common Shares

Equity investments that represent ownership in a company, granting holders voting rights and a share in the company's profits through dividends.

Non-Current Liability

Liabilities not due within one year or the operating cycle of the business, reflecting long-term financial commitments.

Current Liability

A company's debt or obligation that is due within one year or within the normal operating cycle, whichever is longer.