One Characteristic of an SBU Classified as a Star Is

question 95

Multiple Choice

One characteristic of an SBU classified as a star is

• A) a large share of a low-growth market.
• B) a large amount of short-run cash support.
• C) a very small amount of money for growth and expansion.
• D) probable divestiture by the corporation.
• E) the potential to achieve a large market share.

---

Definitions:

Nonprice Factors

Aspects of a product or service that affect consumer choice other than price, such as quality, brand reputation, or convenience.

Oligopolistic Competition

An economic system where a few large corporations control the market, resulting in restricted competition.

Price Competition

A market situation in which competitors attempt to outdo each other on price, as opposed to features, benefits, or services.

Pure Monopoly

A market structure where a single company or entity exclusively supplies a product or service, facing no competition.