Managers Should Make Changes Only When They Are Absolutely Necessary,should

question 97

Multiple Choice

Managers should make changes only when they are absolutely necessary,should announce them well in advance,and should implement the changes gradually.This is referred to as

• A)force-field analysis.
• B)facilitation.
• C)education and communication.
• D)participation.
• E)institutionalizing the change.

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Definitions:

Discounts

Reductions to the selling price of goods or services offered by a business to stimulate sales or reward customers.

Loyal Buyers

Consumers who repeatedly purchase the same brand or product, demonstrating fidelity and consistent preference over time.

Ancillary Services

Additional services or benefits provided beyond the primary product or service, often enhancing customer experience or value.

Promotional Mix

The combination of communication tools an organization uses to convey a clear, consistent, and compelling message about its brand and products.