An Upper-Level Executive at Gucci Has Just Received a Computer

question 145

Multiple Choice

An upper-level executive at Gucci has just received a computer printout of the monthly sales figures.The 30-page document includes all of the figures from each of the major urban areas.____ should be used to manage this data so that it can be understood by those that need it to carry out the company's business.

• A)Information technology
• B)Data retrieval
• C)Information manipulation
• D)Screening control
• E)Postaction control

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Definitions:

Paid Communications

Marketing efforts that involve paying for space or airtime to promote products, services, or ideas.

Trade Promotion

Marketing activities aimed at increasing demand for products by offering incentives to wholesalers, retailers, or customers, typically in a limited period.

Marketing Intermediaries

Organizations that assist in moving goods and services from producers to consumers.

Pulling Strategy

A marketing strategy that aims to create demand for a product or brand that encourages consumers to seek it out, often through promotions and advertising.