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Which forces typically represent horizontal competition in a value chain?
Norms
Social rules or standards that govern behavior in groups or societies, often unwritten and learned implicitly.
Expected Behaviors
Actions or reactions that are considered appropriate, usual, or predicted in a given situation based on societal norms or standards.
Shared Beliefs
Common convictions or views held by a group that form the basis for social bonding and collective behavior.
Social Role
A set of expectations and behaviors associated with a particular position or status in a group or society.
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