The Two Categories of Shareholders' Equity Usually Found on the Balance

question 32

Multiple Choice

The two categories of shareholders' equity usually found on the balance sheet of a corporation are

• A) contributed capital and property, plant, and equipment.
• B) retained earnings and notes payable.
• C) common stock and retained earnings.
• D) contributed capital and equity securities.

---

Definitions:

Long-Range Marketing Plans

Strategic plans that outline marketing goals and actions to be taken over an extended period, usually several years.

Marketing Programs

Structured plans created by businesses that outline marketing strategies and tactical campaigns to reach specific goals.

Future Years

Refers to upcoming periods of time, often considered for planning, forecasting, or projections in various contexts.

Marketing Strategies

Comprehensive plans formulated to achieve marketing goals by identifying target audiences and deciding on ways to promote products or services.