If an Interviewee Is Afraid to Answer a Specific Reason

question 20

Multiple Choice

If an interviewee is afraid to answer a specific reason for fear of retaliation, the interviewer should:

• A) Guarantee the interviewee that their name will not be associated with any information.
• B) Assure them that the information will be kept as quiet as possible.
• C) Not force the interviewee to answer the question.
• D) Treat the interviewee as a guilty party and charge them with accessory to the crime.

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Commoditized

Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.

Pinnacle of Equity

The highest level of brand equity a brand can achieve, characterized by strong brand loyalty, recognition, and preference.