______________ Refers to the Process of Identifying Distinct Groups of Consumers

question 5

Multiple Choice

______________ refers to the process of identifying distinct groups of consumers whose purchasing behaviour differs from others in important ways.

• A) Target marketing
• B) Consumer differentiation
• C) Demographic profiling
• D) Customer analysis
• E) Market segmentation

---

Definitions:

Gross Method

Gross method is an accounting practice where purchases are recorded at full cost without accounting for any purchase discounts potentially available.

Net Method

An accounting approach that records transactions after deducting any discounts, rather than recording them at their gross amount and including the discounts as a separate item.

Purchase Discounts

Price reductions given by suppliers to buyers as an incentive for early payment of their purchase invoices.

Journalize

The process of recording business transactions in the journal, making note of the debit and credit of each transaction as per double-entry bookkeeping rules.