In the Context of Communications Strategy,pull Strategies Tend to Be

question 4

Multiple Choice

In the context of communications strategy,pull strategies tend to be emphasized:

• A) for commodities, when distribution channels are short, and when international markets are available for the product.
• B) for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message.
• C) for services, when distribution channels are long, and when international markets are available for the product.
• D) for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available.
• E) for industrial services, when distribution channels are direct and when there is a low degree of literacy.

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Definitions:

Expectancies

Beliefs or predictions about the likelihood of future outcomes or events, often influencing behavior and decision-making.

Mental Representations

Internal cognitive symbols, concepts, or images that represent external reality, allowing individuals to think about and function in the world.

Event Contingencies

The relationship between actions and outcomes in a given situation.

Tolman

Edward Chace Tolman was a cognitive psychologist who introduced the concept of cognitive maps in learning theory.