In the Context of Communications Strategy,push Strategies Tend to Be

question 120

Multiple Choice

In the context of communications strategy,push strategies tend to be emphasized:

• A) for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available
• B) for commodities, when distribution channels are short, and when international markets are attractive for the product
• C) for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message
• D) for services, when distribution channels are long, and when international markets are attractive for the product
• E) for consumer products, when distribution channels are exclusive and there is a high level of literacy

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Definitions:

Pre-Columbian

Referring to the period and cultures in the Americas before the arrival of Christopher Columbus in 1492.

Europeans

People originating from or associated with Europe, a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere.

Creation Myths

Traditional or symbolic stories that describe the beginnings of the universe, the earth, and life on it, serving to explain existence and the world's nature.