In the Context of Communications Strategy,push Strategies Tend to Be

question 120

Multiple Choice

In the context of communications strategy,push strategies tend to be emphasized:

• A) for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available
• B) for commodities, when distribution channels are short, and when international markets are attractive for the product
• C) for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message
• D) for services, when distribution channels are long, and when international markets are attractive for the product
• E) for consumer products, when distribution channels are exclusive and there is a high level of literacy

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Definitions:

Rate of Return

The gain or loss of an investment over a specified period, expressed as a percentage of the investment's initial cost.

Compounded Monthly

Interest calculation method where interest is added to the principal sum at the end of each month, leading to interest on interest.

Balance

The amount of money currently in an account or owed on an account at any given time.

Monthly Payments

Regular payments made towards a loan or mortgage each month.