In the Context of Communications Strategy,pull Strategies Tend to Be

question 4

Multiple Choice

In the context of communications strategy,pull strategies tend to be emphasized:

• A) for commodities, when distribution channels are short, and when international markets are available for the product.
• B) for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message.
• C) for services, when distribution channels are long, and when international markets are available for the product.
• D) for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available.
• E) for industrial services, when distribution channels are direct and when there is a low degree of literacy.

Understand the physical and psychological effects of emotional arousal on human behavior.

Identify and categorize different conflict management styles and their implications.

Recognize various compliance-gaining strategies and their assertiveness levels.

Differentiate between healthy and unhealthy conflict behaviors in interpersonal relationships.

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Definitions:

Marginal Revenue

The additional income received from selling one more unit of a good or service; it is an important concept in determining optimal output levels.

Break-Even Point

The point at which total costs and total revenue are equal, resulting in no net loss or gain.

Output

The total amount of goods and services produced by an economy, company, or industry within a specific period.

Long-Run Supply Curve

A graphical representation showing the relationship between price and the quantity supplied that firms are willing to produce, given all inputs are variable.