Which of the Following Factors Helps a Firm Shorten Channel

question 16

Multiple Choice

Which of the following factors helps a firm shorten channel length?

• A) The entry of large discount superstores
• B) A firm's insistence on dealing with wholesalers instead of retailers
• C) Fragmentation of a retail system
• D) A small sales force
• E) Smaller sales orders generated from sales calls

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