The _____ Industry Is Often Thought of as One in Which

question 68

Multiple Choice

The _____ industry is often thought of as one in which global standardization of the marketing mix is the norm.

• A) electronics
• B) retail
• C) pharmaceutical
• D) financial services
• E) heavy machinery

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Definitions:

Inexpensive Creative Way

A cost-effective method that employs originality and innovation to achieve a goal or solve a problem.

Buy-Class Situation

Refers to the classification of purchasing situations into categories based on the degree of effort and time invested, such as new buys, straight re-buys, and modified re-buys.

Buying Center Tendencies

Patterns or habitual behaviors of a buying center, which is a group of individuals within an organization that make decisions about significant purchases.

Minor Modification

Small adjustments or changes made to a product or service to enhance its appeal or functionality without overhauling its core attributes.