A Critical Aspect of the Marketing Function Is Identifying Gaps

question 20

True/False

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.

---

Definitions:

Humanistic

A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual's experience.

Difficult To Test

Describes something that poses challenges or complications when trying to evaluate, measure, or examine its properties or effects.

Unconditional Positive Regard

A concept in psychology where an individual is accepted and loved by another without any conditions or limitations.

Rogers

Refers to Carl Rogers, an influential American psychologist who founded the humanistic approach to psychology.