Which of the Following Is True About Fragmented Retail Systems

question 46

Multiple Choice

Which of the following is true about fragmented retail systems?

• A) The more fragmented the retail system, the more economical it is for a firm to make contact with each individual retailer.
• B) Countries with fragmented retail systems tend to have short channels of distribution.
• C) A relatively small sales force is required to deal with a fragmented retail sector.
• D) It makes economic sense for the firm to sell to the wholesalers and the wholesalers to deal with the retailers.
• E) The sales orders generated from each sales call is more than that in a concentrated retail system.

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Definitions:

Pressures

Forces that influence the actions, behaviors, or policies of others, often creating a sense of urgency or necessity.

Constituent

A member or component of a larger system or political representative body.

Conflicts

Disagreements or disputes between parties with opposing views, interests, or goals.

Agent

An agent is an individual or entity authorized to act on behalf of another (the principal) to create legal relations with a third party.