Which of the Following Is True of Market Segmentation

question 103

Multiple Choice

Which of the following is true of market segmentation?

• A)An important market segment in a foreign country always has a parallel in a firm's home country.
• B)Markets can be segmented only on the basis of geography and demography.
• C)The structure of market segments is quite similar across various countries.
• D)Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix.
• E)For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.

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Definitions:

Training Methods

Techniques and approaches used to impart knowledge and skills to individuals or groups, with the aim of improving their performance and productivity.

Job Rotation Training

A method of employee development where individuals are moved through a series of jobs to gain a broad understanding of the business and diverse skills.

Job Rotation

A human resource strategy involving the movement of employees through a range of jobs in order to increase interest, motivation, and skills by exposing them to different experiences.

Cross-pollination

The sharing and combining of knowledge, ideas, or strategies across different fields or disciplines to foster innovation and problem solving.