The Number of Intermediaries Between the Product (Or Manufacturer) and the Consumer

question 23

Multiple Choice

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as

• A) channel length.
• B) channel quality.
• C) channel exclusivity.
• D) channel fragmentation.
• E) channel concentration.

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Definitions:

Revenue

The overall income that a corporation gathers from the sales of merchandise or offering of services throughout a designated period.

Prepaid Insurance

An asset account that represents insurance payments made in advance of the coverage period, to be expensed as the insurance coverage is used up.

Accounts Payable

Money owed by a business to its suppliers shown as a liability on a company's balance sheet.

Equipment

Durable physical assets used in operations, such as machinery and tools, which have a useful life longer than one accounting period.