Which of the Following Is True of Barriers to International

question 57

Multiple Choice

Which of the following is true of barriers to international communication?

• A) Noise tends to increase the probability of effective communication.
• B) Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
• C) Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
• D) Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
• E) Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.

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Definitions:

Direct Observation

A research method where data is collected by watching subjects in their natural environment without interaction.

Asynchronous

Occurring at different times or uncoordinated—for example, members of a social media site contributing individually to it, in their own time. See also synchronous.

Online Focus Group

A moderated discussion that takes place on the internet, where participants can share their thoughts and opinions on a given topic.

Demographically Dissimilar

Referring to populations that differ significantly in demographic characteristics such as age, gender, ethnicity, or socioeconomic status.