Which of the Following Communication Strategies Relies Primarily on Mass

question 4

Multiple Choice

Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?

• A)Telemarketing
• B)Pull strategy
• C)Push strategy
• D)Customized advertising
• E)Point-of-purchase advertising

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Definitions:

Angry Mob

A large, disorderly, and often violent crowd of people typically expressing or intending to cause harm or chaos.

Colonists

Individuals who settle in a new territory or colony, often leaving their homeland to form a new community or society.

Colonial Protesters

Individuals in a colony who demonstrate or agitate against the established rule or policies, often seeking independence or change.

Stamp Act

A 1765 British law that imposed a tax on the colonies by requiring many printed materials in the colonies to be produced on stamped paper from London, carrying an embossed revenue stamp.