Examlex
A firm with a wide product variety will find it:
Reliable
Reliability refers to the consistency and dependability of a measure or test, in that repeated applications yield similar results under consistent conditions.
Likert
Relates to a psychometric scale commonly involved in research that employs questionnaire-based research methods, used for measuring attitudes or opinions.
Semantic Differential
A scale used to measure attitudes that consists of pairs of adjectives opposite in meaning.
Ratio-Level Measurement
A quantitative measurement that includes a true zero point, allowing for meaningful comparisons of magnitude and calculations of ratios.
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