A Multinational Corporation That Adopts Naive Immoralist Approach to Ethics

question 36

Multiple Choice

A multinational corporation that adopts naive immoralist approach to ethics will most likely:

• A) lack cultural sensitivity.
• B) demonstrate moral imperialism.
• C) be highly ethical in its business in a host nation irrespective of the ethical standards followed by other corporations in that host nation.
• D) believe that, in a host country, any action is ethically justified if everyone is doing it.
• E) demonstrate a high degree of ethnocentrism.

Understand the broad impact of marketing activities on various stakeholders including stockholders, suppliers, employees, customers, and society.

Identify how specific marketing activities create value for both buyers and sellers.

Describe the essential components of the marketing mix and how they are used to market products.

Recognize the concept of marketing exchanges and how they benefit both parties involved.

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Definitions:

Armature

The rotating coil or coils of a dynamo or electric motor where voltage is induced by magnetic action.

DC Motor

An electric motor that runs on direct current (DC) electricity, converting electrical energy into mechanical energy through the rotation of a shaft.

Magnetic Field

A vector field surrounding magnets, electric currents, and changing electric fields, where magnetic forces are exerted.

Armature

The rotating part of an electric machine (motor or generator) within which a current is induced by a magnetic field.