In Spite of the Advantages of Global Standardization,many Firms Find

question 139

Multiple Choice

In spite of the advantages of global standardization,many firms find it necessary to

• A) use the domestic marketing mix overseas.
• B) modify the present mix or develop a new one for overseas markets.
• C) use different marketing mixes overseas, to save money.
• D) hire local personnel to implement the standardized marketing mix.

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Definitions:

Prescriptive Analytics

The aspect of business analytics focused on providing organizations with actionable recommendations and decisions based on data.

IBM Watson

An AI platform by IBM that enables complex data analysis and insights, often used in various industries for decision-making.

Internet of Things (IoT)

A network of interconnected devices that can collect and exchange data, enabling smarter and more efficient operations through automation.

Supply Chain Analytic Devices

Tools and systems used for extracting, analyzing, and interpreting data to improve decision-making throughout the supply chain.