In Spite of the Advantages of Global Standardization,many Firms Find

question 139

Multiple Choice

In spite of the advantages of global standardization,many firms find it necessary to

• A) use the domestic marketing mix overseas.
• B) modify the present mix or develop a new one for overseas markets.
• C) use different marketing mixes overseas, to save money.
• D) hire local personnel to implement the standardized marketing mix.

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Definitions:

Fracking

A technique for extracting oil and natural gas from rock by injecting high-pressure fluid to create fractures, allowing resources to be more easily harvested.

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers matches the quantity supplied by producers, resulting in market balance.

Nutella

Nutella is a brand of sweetened hazelnut cocoa spread manufactured by the Italian company Ferrero, widely popular worldwide.

Hazelnuts

Edible nuts produced by trees of the genus Corylus, known for their use in sweets and cooking.