An Actionable Segment Is One That

question 91

Multiple Choice

An actionable segment is one that

• A) allows the marketing mix to operate.
• B) has resources to purchase the product.
• C) perceives that the product line is useful.
• D) can be moved through advertising.

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Definitions:

Defense Mechanism

A psychological strategy unconsciously used to protect a person from anxiety arising from unacceptable thoughts or feelings.

Anal Stage

In Freudian psychology, a phase of child development characterized by focus on anal functions and the resultant conflicts.

Obedience

The act of following orders or directions from authorities or rules, a fundamental aspect in the study of social psychology.

Self-Control

involves the ability to regulate one's emotions, thoughts, and behaviors in the face of temptations and impulses.