A Firm's Marketing Department Plans to Introduce a New Product

question 43

Multiple Choice

A firm's marketing department plans to introduce a new product into the market.The department invites suggestions from employees about the new product.New employees at the firm are also given an exhaustive orientation by the HR department about the company's vision and goals,and how the firm's products have traditionally formed an integral part of their daily work life.This orientation activity organized by the HR department is an example of _____.

• A) brand alignment
• B) brand extension
• C) brand equity
• D) brand valuation
• E) brand earnings