Examlex
Most direct applicants to an organization have done some research and concluded there is enough fit between themselves and the vacant position to warrant submitting an application. This process is termed
Subjective Norms
Individual beliefs about how people they care about will view their behavior in a given context.
Implicit Attitudes
Unconscious beliefs or feelings that influence an individual's responses and behaviors without their awareness.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the substantive quality of an argument, as delineated in the Elaboration Likelihood Model.
Central Route
A process of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.
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