All of the Following Are True Regarding the Key Principles

question 63

Multiple Choice

All of the following are true regarding the key principles of forecasting except:

• A) Financial statement forecasts need not be comprehensive.
• B) Forecasts should not manifest wishful thinking.
• C) Financial statement forecasts must be internally consistent.
• D) Financial statement forecasts must rely on assumptions that have external validity.

---

Definitions:

Communal Branding

Strategies that foster a sense of community among consumers, creating shared values and connections around a brand.

Brand Centric

A marketing approach or business philosophy that places the brand at the core of all decisions, strategies, and customer interactions.

Communal Branding

A marketing strategy that builds a shared sense of belonging and identity among a brand's community of customers.