The International Marketing Manager's Task Is More Complex Than That

question 68

Multiple Choice

The international marketing manager's task is more complex than that of the domestic marketing manager because:

• A) marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes.
• B) it is usually not possible to have a single, standardized worldwide strategy for the overall marketing mix.
• C) the uncontrollable environmental forces vary widely among markets.
• D) two of the above.
• E) all of A, B, and C.

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Definitions:

Phasic Responses

Reactions that occur in distinct phases, typically in response to stimuli or changes in the environment.

Tonic Responses

Steady, prolonged physiological responses or activities in the body not directly associated with a phase of intermittent, sudden action.

Transient

Temporary or short-lived, often used to describe symptoms, feelings, or conditions that are not permanent.

Abstinence Violation Effect

A cognitive phenomenon where an individual, after violating a self-imposed rule of abstaining from a substance, experiences feelings of guilt and perceived loss of control.