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In the process of bridging, team members:
Competing Products
Products that are in direct competition with each other in the market, targeting the same customer segment and satisfying the same needs.
Clients and Customers
Individuals or entities that purchase products or services from a business, playing a crucial role in the company's success.
Organization Culture
The shared values, beliefs, and norms that influence the behavior and practices of individuals within an organization.
Basic Values
Fundamental beliefs or principles that guide an individual's or group's behavior and decision-making.
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