Sam Palmisano, CEO of IBM, Has Described a New Way

question 43

Multiple Choice

Sam Palmisano, CEO of IBM, has described a new way of doing business that goes to equity of distribution by observing that:

• A) profit sharing will need to increase.
• B) stakeholder theory provides a way forward, combining local and global.
• C) IBM would end its colonial company model and move on to an integrated model with high levels of trust among stakeholders.
• D) A and B

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Definitions:

Publics

Groups of people that an organization identifies as its audience or stakeholders in various contexts.

Issues

Topics or problems under consideration or dispute, which may impact an organization or individual’s reputation and require management or resolution.

ELM

ELM, or the Elaboration Likelihood Model, is a theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

PR Practitioners

Professionals who manage the public image and communication strategies of individuals, organizations, or companies to build and maintain a positive public perception.