A Global Company Is

question 53

Multiple Choice

A global company is:

• A) a business whose activities involve crossing national borders.
• B) the domestic operations within a foreign country.
• C) an organization with multicountry affiliates.
• D) an organization that attempts to standardize operations worldwide.
• E) two of the above.

---

Definitions:

R&D

Research and Development, which involves investigative activities that a business chooses to conduct with the intention of making a discovery that can lead to the development of new products or procedures.

Product Mix

The complete range of products that a company offers for sale, including variations in product lines, sizes, flavors, and other characteristics.

Product Lines

A group of related products offered by a single company that serve a similar customer segment or have been developed from the same technology.

Marketing Mix

A set of controllable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.