The First Step in the Classic Manual Preproduction Process for a Print

question 58

Multiple Choice

The first step in the classic manual preproduction process for a print ad begins when:

• A) an advertising budget is established.
• B) roughs are submitted to the production department.
• C) storyboards are shown to the advertiser for approval.
• D) the ad concept is approved.
• E) the product's feature, benefits, and advantages are determined.

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Definitions:

Collar

An options strategy that brackets the value of a portfolio between two bounds.

Net Outlay

The total amount invested or spent, minus any returns or reimbursements.

Options Strategy

A plan or approach for trading options that can involve buying and/or selling one or more options that differ in one or more of the options' variables.

Security

A financial instrument that represents an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.