The _____ of an Ad Is Defined as Being the Average

question 93

Multiple Choice

The _____ of an ad is defined as being the average number of times a person must see or hear a message before it is truly received.

• A) medium value
• B) exposure value
• C) message satiation
• D) effective reach
• E) effective frequency

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Definitions:

Average Variable Cost

The total variable costs divided by the quantity of output produced.

Perfectly Competitive

A market structure characterized by many buyers and sellers, identical products, and free entry and exit, leading to price determination by supply and demand.

Market Price

The ongoing value for buying or selling a product or service in the free market.

Shut Down

A short-term decision by a firm to cease production when marginal revenue does not cover variable costs, differing from going out of business, which is a long-term decision.