What Is the Most Likely Disadvantage of Using Live Radio

question 95

Multiple Choice

What is the most likely disadvantage of using live radio commercials?

• A) A live radio commercial is more expensive to produce than a TV commercial.
• B) The FCC must approve the copy for all live commercials.
• C) A live commercial cannot run for longer than thirty seconds.
• D) Live radio announcers may be inconsistent in their delivery.
• E) Live radio commercials cost significantly more than previously taped ones.

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