When Used in Reference to Producing a Radio Commercial, the Term

question 82

Multiple Choice

When used in reference to producing a radio commercial, the term "session" means the:

• A) group of people who are brought together to make the commercial.
• B) length of time the final commercial is supposed to last.
• C) time when the recording and mixing of a commercial takes place.
• D) number of weeks (or months) the commercial is scheduled to be aired.
• E) loudness level that is to be used to record the commercial.

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Definitions:

Personality Traits

Enduring characteristics of individuals that influence their behavior across different situations and time.

Fundamental Attribution Error

The tendency to overemphasize personality-based explanations for behaviors observed in others while underestimating the influence of external factors.

Motivated

The drive or willingness to engage in an activity or achieve a goal, stemming from internal desires or external incentives.

Normative Social Influence

Influence resulting from a person’s desire to gain approval or avoid disapproval.