What Are the Two Primary Methods for Implementing a Direct-Sales

question 72

Multiple Choice

What are the two primary methods for implementing a direct-sales strategy?

• A) Personal selling and mass marketing
• B) Database selling and telemarketing
• C) Face-to-face and telemarketing
• D) Internet sales and telemarketing
• E) Order-taking and order-filling

---

Definitions:

Sony Hack

A high-profile cyber attack carried out against Sony Pictures in 2014, leading to the leak of confidential data including personal information about employees and unreleased films.

Cyberterrorism

A premeditated, politically motivated attack against information, computer systems, computer programs, and data that results in violence against noncombatant targets by subnational groups or clandestine agents.

U.S. Government

The federal government of the United States, comprised of three branches: the legislative, the executive, and the judicial, established to govern the country according to the Constitution.

Risk Acceptance

is a decision to acknowledge the potential for loss, harm, or adverse effects and proceed with a planned action despite the risks.