As More Companies Use IMC and Mass Audiences Continue to Fragment

question 29

Multiple Choice

As more companies use IMC and mass audiences continue to fragment, which of the following most likely enables companies to retain and grow customers?

• A) Databases developed through direct marketing
• B) Interactive communication on social media
• C) Indirect-response advertising promotions
• D) Loyalty programs based on interstitials
• E) Feedback encoding with niche markets

Identify and explain the exceptions to the parol evidence rule.

Distinguish between conditions precedent and subsequent in contract law.

Understand how electronic transactions are treated under laws related to the statute of frauds.

Understand the concept of fraudulent misrepresentation and its requirements, including intent and scienter.

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Definitions:

Unearned Revenue

Income received by a company for goods or services that have not yet been delivered or performed; it is recorded as a liability on the balance sheet until the goods or services are provided.

Rental Payments

Periodic payments made by a lessee to a lessor for the use of an asset.

Received

A term denoting that something has been accepted or collected, often used in financial transactions or in the acknowledgment of messages or goods.

Adjusting Entry

An accounting journal entry made at the end of an accounting period to allocate income and expenditures to the appropriate period.