Examlex
What are the functions of direct marketing?
Marginal Propensity
The ratio of change in an economic variable (e.g., consumption, saving) to a change in another economic variable (e.g., income).
Disposable Income
Post-tax income that households can allocate towards savings and expenses.
Consumption Spending
The total amount of money that households spend on goods and services within a certain period.
Disposable Income
Income available to households for saving and expenditure post-income tax deductions.
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