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What Are the Functions of Direct Marketing

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What are the functions of direct marketing?

Differentiate between and understand the roles of significant other and generalized other in social development.
Understand the impact of cultural and societal factors on cognitive differences and socialization.
Define and analyze the concepts of social roles and gender roles.
Understand the theoretical perspectives on socialization, including functionalist, conflict, and symbolic interactionist views.

Definitions:

Marginal Propensity

The ratio of change in an economic variable (e.g., consumption, saving) to a change in another economic variable (e.g., income).

Disposable Income

Post-tax income that households can allocate towards savings and expenses.

Consumption Spending

The total amount of money that households spend on goods and services within a certain period.

Disposable Income

Income available to households for saving and expenditure post-income tax deductions.

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