Which of the Following Would Be the Most Appropriate Audience

question 70

Multiple Choice

Which of the following would be the most appropriate audience objective for the manufacturer of Sophie's Soups?

• A) To initiate a sales training program for all salespeople within the next two years
• B) To concentrate advertising in urban areas where canned foods have greater sales
• C) To increase market share of Sophie's Soups by 15 percent by the end of the year
• D) To use a pulsing schedule to advertise Sophie's Soups on cable and satellite TV
• E) To increase gross impressions of Sophie's Soups ads on the Internet

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Definitions:

Internet Use Disorder

A condition characterized by excessive and problematic use of the internet, leading to significant impairment or distress.

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a comprehensive classification of psychological disorders used by healthcare professionals.

Social Networking Disorder

A behavioral addiction characterized by excessive and compulsive use of social networking sites, leading to significant impairment or distress.

Job Performance

The effectiveness with which job tasks or responsibilities are executed by an individual, often assessed in terms of quality, efficiency, and productivity.