Which of the Following Refers to the Number of People

question 71

Multiple Choice

Which of the following refers to the number of people who read a magazine without actually buying it?

• A) Gross impressions
• B) Pass-along rate
• C) Ad impressions
• D) Opportunity to see
• E) Message weight

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Definitions:

State Field

In databases, a field designated to store the state portion of an address.

Mail Merge

A feature in word processing applications that allows for the automatic insertion of personal and other unique information into a standard template document.

Mailing Labels

Adhesive labels used for addressing and identifying mail items, often containing the recipient's name, address, and other relevant details.

Address Block

A part of a document, particularly in mail merge operations, that is formatted to contain the recipient's address information.