Which Term Refers to a Possible Exposure of the Advertising

question 36

Multiple Choice

Which term refers to a possible exposure of the advertising message to one audience member?

• A) Advertising reach
• B) Medium receptivity
• C) Advertising impression
• D) Message weight
• E) Gross impression

---

Definitions:

Moderately Heritable

A term indicating that a trait or characteristic is influenced by genetic factors to a moderate extent, alongside environmental factors.

Biological Drive

An innate impulse in living organisms that directs behavior towards basic survival and reproductive needs.

Hunger

The physical sensation of needing or wanting food.

Naturally

Occurring in nature; not made or caused by humans.