To Take Advantage of the Lowest Radio Ad Rates,the Owner

question 52

Multiple Choice

To take advantage of the lowest radio ad rates,the owner of a local pet grooming salon can order spots on an ROS basis.ROS means

• A) right of selectivity.
• B) right-of-service.
• C) run-of-station.
• D) rate-on-sale.
• E) radio organized sales.

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Definitions:

Accelerating Cash Collection

Strategies or practices implemented by a business to decrease the amount of time between selling a product or service and receiving payment for it.

Discounting

The process of determining the present value of a future amount of money or a series of future cash flows, by applying a discount rate.

Net Realizable Value

The estimated selling price of goods or assets in the course of normal business, minus any costs associated with the sale or completion.

Gross Receivables

The total amount of money owed to a company by its customers before deducting any allowance for doubtful accounts.