Which of the Following Statements About a Medium's Audience Is

question 7

Multiple Choice

Which of the following statements about a medium's audience is most likely true?

• A) Data on the size of media audiences are almost nonexistent.
• B) It is unethical for media vehicles to attract advertisers with audience demographics.
• C) The content of the media vehicle tends to determine the type of people in the audience.
• D) Audience refers to the number of people who remember seeing or hearing an advertisement.
• E) Most media planners are unconcerned about audience size because psychographic data is typically fabricated.