Examlex
Gross rating points (GRPs)are calculated by adding the ratings of several media vehicles.
Distraction
A factor that diverts attention from the task at hand.
Verbal Aspect
A grammatical feature that expresses the time of action or state of being, indicating the completeness, duration, or repetition of an action.
Visuals
Images, diagrams, or graphics used to illustrate or enhance information.
Impact
The effect or influence of one thing on another, which can be positive, negative, or neutral.
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