Advertisers Are Reluctant to Use Magazines as an Advertising Medium

question 89

Multiple Choice

Advertisers are reluctant to use magazines as an advertising medium because

• A) the results of magazine advertising cannot be measured.
• B) magazines have a low cost per thousand (CPM).
• C) magazines printing costs are increasing because of mass circulations.
• D) magazines cannot deliver high frequency.
• E) online magazine circulation is inefficient.

---

Definitions:

Reproductive Organ

An organ involved in the reproductive system that plays a role in the production of gametes and reproductive hormones.

Apomixis

A form of asexual reproduction that occurs via seed formation without fertilization in certain plant species.

Polyploid

An organism or cell having more than two complete sets of chromosomes, usually as a result of an error in cell division.

Asexual Reproduction

A mode of reproduction that does not involve the fusion of gametes, leading to offspring that are genetically identical to the parent.